Timed to immediately overshadow Ted Cruz's endorsement, Kim Kardashian put the word out that she is also considering voting Trump. Her manager-mother can read the writing on the wall, and the future looks grim for Crooked Hillary Clinton. Plus she is hated by young people of all races, who are the target audience of the Kardashian brand.
Whether she ultimately endorses or not, this announcement of "being on the fence" serves the same purpose as Jimmy Fallon hosting Trump on the Tonight Show -- to humanize and normalize him, putting to rest the media hysteria that he's a Russian-backed reincarnation of Hitler.
Even if most of her legions of Millennial followers don't register and vote Trump, at least they'll be softened to his Presidency. Maybe they'll like it, maybe not, but it couldn't be the end of the world as we know it, if the most brand-conscious celebrity out there is considering associating herself with it. They will treat it as something from the mundane world, not an apocalypse.
I wonder whose late endorsement will prove more valuable -- Cruz or Kardashian?
Related: earlier in the summer, Blind Gossip posted an item suggesting that Angelina Jolie is a Trump supporter and working behind the scenes to help get him elected.