This American ad campaign spanned at least 30 years, as far as I could document -- try to guess when. Surely it's sometime recent, given how "obsessed with youth" we are, right? Guess again: it started in 1924 and lasted at least until 1953, though probably not long after that. Was it some obscure product hawked only to a tiny niche audience? Guess again again: it was for Palmolive soap, one of the most popular soap brands, and the campaign was commented on in Time magazine. Check the results of this search to see some of the pictures and the Time reports.
Unfortunately I couldn't find pictures online for the next example, but Taschen's All-American Ads of the 30s has an ad for a make-up company called Seventeen that promises to make you look like a teenager again. It uses the word 'teen-age three times in case you didn't get the point. As before, it is a mass market product.
It's typical for skin products to sell "a more youthful look," and sometimes they even use numbers like "5 years younger" or "shave off 10 years." But those are relative numbers -- what number is the ideal age for her skin, the age where she would like her skin frozen forever? They never seem to mention that, aside from these two ad campaigns. Sure, you wouldn't sell well if your slogan was blunt, like "You looked hotter at 17." Still, contemporary ads -- Dove's "real beauty" being the worst offender -- allow women to delude themselves right into spinsterhood. It's high time for a return to tough love.
Nowadays, they'd send a "To Catch a Predator" team to any ad agency who thought of slapping such a slogan on a mainstream product, let alone name the company Seventeen when its audience is much older. And as I showed here, there has been an increasing trend in the age of Miss America winners from 1920 to today, and among Playboy Playmates of the Month since the late 1960s. So I don't know what women past their prime are complaining about -- they've never had better PR in human history. The mollycoddled cougars of today would be driven to suicide if they were surrounded by 1930s ads with their ubiquity of super-girly faces.
On a related note, ever wonder what Angelina Jolie looked like before she developed into a trannie? See here. Yeah, she still had a more masculine face than the average girl, but it doesn't look nearly as strong as it does now.