Today at Starbucks I overheard some loud airheaded faggot giving beauty tips, or beauty commandments, to his fag hag friend. Something about how she can't get a certain haircut that she'd wanted -- it needed to be some other way in order to "frame her face". I didn't get a real good look at her, but she didn't look fat, ugly, or mannish, hence no need to worry about disguising her face through hairstyling.
What does this phrase mean, then? Here are some examples from Google images, all from the past 20 years naturally:
The common denominator seems to be a lack of volume, and using the hair to hide the face. Sometimes even the eyes are hidden from view. You generally don't see the ears or a good part of the jawline, perhaps not the forehead / temples / upper face area either. It appears more common for hair below the chin to angle or curve inward rather than outward, thus hiding the neck from view as well. The face peeks out from a narrow opening between an almost closed pair of forward-jutting curtains. Basically the goal is to look like you're wearing a hoodie.
That fits in with the tendency toward cocooning, feeling awkward about your body, and of course the rise of hoodies. Wrap your face in a little security blanket, and venturing out into public doesn't feel so threatening.
For comparison, here are counterpart pictures to the ones above, but from the '80s:
Guys with long hair show the same change over time from face-revealing to face-concealing:
Aside from its use in comforting the cocooners, the face-framing hair also gives contemporary women another outlet for their OCD. There are a half-dozen facial shape types, and through hairstyling all are supposed to be altered Procrustes-like toward a single ideal. Plus, each type has its own intricacies of how to use hair to re-shape it into the single ideal. All right, more rule systems to wrap our brains around! And as long as you check off all the items in the list of prescriptions, you can rest stress-free!
Back on planet Earth, though, the OCD types are always super-stressed. You'll only feel care-free by just letting your face be your face (again, if it isn't fat, ugly, or mannish).
I wonder if that's why girls have started to pay so much attention to queer advice about beauty over the past 20 years vs. would have written them off in the '80s. If their goal is to not look very pretty for the boys, then why not take advice from a boy with a broken aesthetic antenna?
Normal dudes look on at such an interaction and think she's either clueless or being manipulated -- but just maybe she finds boys bothersome and doesn't want to attract attention from them. Yep: no jewelry, all clothing items baggy as hell, no smile. Her little faggie friend is just telling her what she wants to hear, in this as in so many other cases.