Here are two brief press releases from the marketing research group NPD, which show that the recession hasn't made most women re-prioritize their spending on beauty products, and that the more expensive brands' sales are actually increasing: one and two.
Unfortunately, women are junking higher-end skincare products in favor of higher-end make-up, eye make-up, and fragrances. At least skincare adds moisture to the skin, and the higher-end products tend to have vitamin A (retinol) or other things that ameliorate the effects of aging.
I cannot believe that there's an eye make-up that costs $38 and is named after Hello Kitty.
Sales of expensive perfumes may not be a reliable indicator of women's preferences because men often buy the perfumes as gifts.
ReplyDeletePeter