I'll try to keep it short since I'm about to go out for the night, but I just checked the health and nutrition part of Whole Foods' website and was very surprised to see how much they've become deprogrammed of the elite's anti-fat hysteria. Examples:
Section on fats has no demonizing of saturated or animal fats -- jesus, they even give props to lard! They also remind us that most animal fats are monounsaturated anyway.
Section on carb consciousness is pretty even-handed, but more importantly: there is no counterpart section on how to follow a low-fat diet.
Section on heart health does not vilify saturated fat or cholesterol, emphasizing instead omega-3 fats and antioxidants.
Section on pregnant and nursing mothers tells them, in not so many words, to completely ignore the FDA's moronic food pyramid and eat lamb, fatty fish, eggs, yoghurt, nuts, legumes, fat-loaded avocados, dark green leafy vegetables, sweet potatoes, and berries (which are mostly sugar-free). No mention of bread, rice, pasta, cereal, etc. -- it's as though they don't want pregnant mothers to give their kid hyperinsulemia and Type II diabetes before it's even born.
Section on men's health mentions in passing that fats increase the absorption of antioxidants from tomatoes -- a point that is true for any vitamin, or whatever, that is fat-soluble.
And that's just the good -- as I say, there are no sections on how to cut the fat out of your diet, how to put more soy in it, etc. Since a large corporation like Whole Foods doesn't stick its neck out for no reason, it must be that they've picked up on a change in sensibilities among their consumers -- if the tide hadn't begun to turn at least somewhat among them, the company wouldn't dare talk about how great lard can be or how little carbs pregnant mothers should be eating. If their consumers haven't changed, then I'm very impressed at how iconoclastic Whole Foods is behaving, at least in cyberspace.
I just got back from one, and their entire stock of Turtle Mountain's So Delicious coconut milk beverage was all gone, except for one quart, which I took just to stockpile. Ditto for Organic Valley's summertime-only butter from pasture-fed cows -- I took the last two they had. Just within the past half-year, they've started to carry four or five brands of coconut oil, rather than the one I saw when I first started eating low-carb food. Meanwhile, no one seemed interested in the untouched rows of soy milk.
Protein Power author Michael Eades noticed something similar at a recent food expo -- lots of coconut products, much less soy, and little in the way of fat hysteria generally. Let's hope these trends aren't passing. Maybe Gary Taubes' book Good Calories, Bad Calories has had a larger impact than he believes (as a neurotic Jewish Manhattanite, he's afraid that most readers will respond to it with a polite smile while inching slowly away). The low-carb trend peaked in 2004 and has been pretty dead since then -- perhaps we're seeing a rebirth.