January 1, 2021

"Fuck yeah Tumblr" revival, per se and to archive deleted online culture

Oh, just reflecting on the passage of time while moderately buzzed on New Year's Day, and of online culture in particular (where increasingly more of our "interactions" take place, sadly). Remembered the craze of "fuck yeah Tumblrs" circa 2009-2010, before they invented hashtags, and each theme had its own Tumblr account.

In effect, the character string "fuckyeah" served as the tag-marker before the theme's name -- no different from the # symbol, just a bit longer and more earnest and over-the-top and quirky, like everything else of that time.

See the WaPo's early retrospective on the phenomenon, from 2015.

We're going through a late 2000s revival now, so why not take this up again? It's worth reviving for nostalgia value itself, but also to archive things that have been otherwise erased from the public record since the 2010 heyday. And also to celebrate things that were not the object of celebration back then -- like online culture.

In 2010, the "fuck yeah" topics were all offline (pizza, the Glee TV show, etc.). With so much culture creation and consumption taking place online, there's a need for a whole new class of fan-based micro-blogs.

fuckyeahheatherhabsburg.tumblr.com -- how is this not taken? We could also ask that about the woman herself. :)

It's harder to preserve online culture, compared to other media, because so much now is on platforms whose accounts can be privated, deactivated, or suspended, and their whole history just vanishes in a puff of digital smoke.

You'd have to rely on second-hand copies of the long-lost original...


Don't make us do it, Heather and Alison, just reincarnate as a blog and your posting career can be public without getting piled on by toxic retards (simply moderate your comment section).

1 comment:

  1. Most popular blogs were founded in the period from 2003-2006, when there was a temporary burst of outgoingness and pro-social behavior.(As you detailed here: http://akinokure.blogspot.com/2012/01/cultural-euphoria-from-2003-to-2006-was.html).

    "The early 2000s were a period of growth for blogs. In 1999, according to a list compiled by Jesse James Garrett, there were 23 blogs on the internet. By the middle of 2006, there were 50 million blogs according to Technorati‘s State of the Blogosphere report. To say that blogs experienced exponential growth is a bit of an understatement."

    "WordPress was started in 2003, though parts of its development date back to 2001. TypePad was also released in 2003, based on Movable Type.

    Some peripheral services to the blogosphere also started in the early 2000s. Technorati, the first major blog search engine, was launched in 2002. Audioblogger, the first major podcasting service, was founded in 2003. The first video blogs started in 2004, more than a year before YouTube was founded."

    "A number of popular blogs got their start in the early 2000s, including Boing Boing, Dooce, Gizmodo, Gawker (the first major gossip blog to launch), Wonkette, and the Huffington Post. Weblogs, Inc. was started by Jason Calacanis in 2003, and was then sold to AOL for $25 million."



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