January 29, 2013

The unwholesome mid-century: Clear heels and butt-padded briefs

I just got through with a book on the history of the bra in America, but it'll take awhile to find enough pictures and select quotes to put together a whole post on bras and breasts. In the meantime, I've noticed two other weird contemporary things that turn out to be throwbacks to the mid-century.

First, take a look at Marilyn Monroe's preferred footwear. Lucite heels were big in the 1950s, not just with her. Do a google image search for Marilyn Monroe heels to see many examples, including these two:

When did clear heels become the new whore uniform? When did that happen? Was there a big ho convention and all the hos got together and said, "We need something new. Something that just says nasty" … And one girl said, "I got it! Clear heels!" "Uh, girl you’re disgusting!" [Chris Rock] 

Don't ask me what specific features about clear heels make them unwholesome, but strippers couldn't have chosen them for no reason. The mid-century was also big on the burlesque, striptease, girlie show, pin-up, look-but-don't-touch kind of female attitude that we suffer from now. Similar mindsets will choose similar fashion accessories.

In 60 years, do you think it'll be common knowledge, even among those who study the pop culture of our time, that in the early 21st century, clear heels = stripper shoes? Most will probably look at non-strippers wearing them and have no strong reaction of "Why did they wear such sleazy shoes back then?"

That's the temptation when we see Marilyn Monroe wearing them -- hey, it was the '50s, they couldn't have had any unwholesome quality to them. But we don't know that. Maybe Jack Benny did a bit about what's the deal with this craze for slutty lucite heels. How would we ever know about that now? If we're so inclined to judge them unwholesome now, it should go for the mid-century too, not knowing anything more about them.

Second, here's a 1950s ad from Frederick's of Hollywood hawking a pair of briefs with some serious junk-in-the-trunk padding:

They were the major lingerie retailer before Victoria's Secret, so this thing has to be fairly representative of what customers wanted back then. In the 21st century, these things have become profitable again, at least to judge by their being advertised in Southwest Airlines SkyMall catalog.

Here is an earlier post about the cycle in ideal female body type, which tracks the cycle in the crime rate. Rising-crime times select for girls with less T&A, and falling-crime times for more voluptuous girls.

Today we attribute the craze for plump rumps to something having to do with race -- Sir Mix-a-Lot, J. Lo, Beyonce, Shakira, etc. But back in the '80s black girls didn't have jungle booties, so it's not a race thing. Looking back at the mid-century, it definitely was not a race thing. It was Marilyn Monroe, Lana Turner, et al., who women wanted to look like -- shapely white girls. And if women were willing to pad their bra with "falsies" in order to keep up with the ideal (more on that in another post), then why not wear padded briefs too?

I certainly wouldn't mind the sight of women wearing those things, but only if I didn't know what was really underneath. Seeing butt-padded briefs, stuffed bras of one kind or another, shaved pubic hair, etc. -- it all signals a heightened self-consciousness on the girl's part. Like she's so nervous she won't measure up that she has to resort to elaborate tricks to distract and fool the viewer. You can't give off an unwholesome vibe if you lack self-awareness (one of the great things about ditzy girls is how wholesome they appear).

Ultimately any guy who she goes all the way with will see her natural body, so why be misleading in the meantime? These things aren't like make-up: they're making a substantial alteration of her body type. Clearly the bootylicious briefs are designed to deceive or manipulate the perception of men who won't actually get to see the real thing. They're for self-consciously drawing male attention to your tits or ass so that you can string them along and have them do your bidding, while they drool stupidly.

There really does seem to be a cynical, almost Machiavellian approach among women in the mid-century as far as displaying themselves to men was concerned. Like, "Well you know men -- always thinking with their dicks, so if you need to recruit them in reaching some goal of yours, just stuff your bra, pad your seat, and put on a caricatured pin-up smile. Hey, a gal's gotta do what a gal's gotta do."

You can pick this up, less severely, in the lyrics to the early '50s Doris Day song "A Guy Is a Guy". There's a throwaway reference to marriage at the end, but for the most part it sounds cynical, self-aware, even sleazy (without however being obscene like it would today). During the romantic '80s, you didn't hear that kind of attitude. (And no, that "I Know What Boys Like" song doesn't count, since it wasn't a #4 hit on the charts from a major singer, but a dud from one of the few unlikable new wave groups on the fringe.)

Anyway, more to say about these topics when I get around to writing up the stuff about bras.


  1. Wait, wait, wait. Fredrick's of Hollywood was not the Victoria's Secret of it's day. VS is a mass market, mainstream retailer that sells merchandise in the millions. Fredrick's of Hollywood was one store and a mail order catalogue that catered to a relatively small demographic -- like Nudie's, the Nashville store that sold gaudy finery to country western stars and fans around the same time (late forties and fifties). These little niche merchandisers were discovered by fans of camp in the late sixties and earned grinning approval from artsy types precisely because so marginal, outre and far out of the mainstream. Victoria's Secret, by contrast, is a healthy and growing concern right in the heart of America's mall culture. Fredrick's thrived in its own smutty little corner, but was not widely known about until it was no longer vital, even there.

  2. Everyone who was cool in the 1970s remembers Aquarium Heels- clear, with a fish inside. Pimped out, indeed.

  3. "Fredrick's of Hollywood was not the Victoria's Secret of it's day."

    I didn't say that, but that they were the major lingerie retailer before Victoria's Secret came along in the late '70s and '80s.

    There's been a steady rise in the acceptance of lingerie over the 20th and 21st centuries, so Victoria's Secret can be found in any mall today.

    The argument is not that you could blindly throw a dart into a 1950s shopping center and hit butt-padded briefs, but that if you restrict your view to the major lingerie retailer, you'd find that kind of thing.

  4. I tried finding some pictures of people, especially famous ones, in those fish tank platform shoes but came up empty. I think that must have been a fluke / fad thing. Whereas you can find dozens of vintage lucite heels being sold on Etsy.com, and Marilyn Monroe wore them throughout the '50s and in the '40s too.

  5. I think its just that women are more objectified during falling-crime times. Ironically, since people have more sex during outgoing times.


  6. Come to think of it, didn't 1930-1960 see the rise of "film noir"? Film noir, of course, had "femme fatales", immoral women who exploited friendly men for money.



  7. I have checked out this item and I have been watching my collection of exotics dancers and strippers videos . On nudes a poppin most of contestants danced in stilletos heels until 1995 and 1996. From 1997most of them began to wear lucite heels and other platformed shoes. The same pattern is repeated on strippers contests of "Hotbody" and beauty pageants like "Miss Nude Australia."

    I can think of two really practical reasons why ladies prefer pole dancing in "stripper heels" rather than regulate heels. The first is that these shoes are designed for dancing. Pole dancers are not going to snap off the heel of one because there's a metal rod in there. They also have a rubber grip on the sole so dancers do not slip on hard surfaces. The second is that there's a lot of moves (mostly floorwork) That are easier to simply execute when dancers have a platform to slide rather than on their toes.

    On the less practical side, I'm sure many ladies choose stripper heels because 1) that's just what people are supposed to wear when pole dancing and 2) They definitely do make girls look sexy as hell. I especially love the stripper heels with clear platforms, because they Make their legs look so long without adding any weight to their visual foot.

    Strippers shoes is not as widespread among pornstars and centerfolds models. In many hardcore and softcore stuff, we can see plenty of pornstars and adult models wearing regular heels or even barefoot. Also many nude models and centerfolds posing on regulate heelsoften. And artistic nude and erotic modeling mainly show girls posing barefoot. (Id MetArt, Femjoy, etc. ..)

    Fortunately in several beauty pageants like "Hooters Swimsuit Pageant" and " Miss Hawaiian Tropic Contest" the contestants wear always "strippers shoes".


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