In his recent speech about economic vision, Trump outlined his approach in three major areas -- cutting taxes, lightening up the burden of regulations, and setting trade policies that keep good-paying manufacturing jobs here in America rather than Mexico, China, etc.
Each of these solutions is popular in a different region of the country, whether Trump planned such a broad outreach or simply has good intuition for coalition-building. The non-ideological vision pairs old school libertarianism and protectionism, whichever is best for the larger populist and nationalist cause. This will help in his effort to return several states back into the Republican column -- along with his campaign of not alienating blue-state voters with culture war distractions.
Regional popularity can be measured by responses from the General Social Survey, the gold standard in public opinion research, which has asked questions on these topics in recent years.
First, believing that your federal income tax is too high is most common in the Mid-Atlantic region (NY, NJ, PA). In the 2010s, 55% of people nationally thought it was too high, but it's 68% in the Mid-Atlantic. Even back through the 1970s when the survey began, this region has always been the highest in wanting income tax relief.
The least likely regions to stress over taxes are out West -- the Plains, Mountain, and Pacific regions.
This seems to stem from the materialist vs. non-materialist focus of people's lives. If you live in the heart of the ACELA corridor, you probably derive much of your self-worth from your career, wealth, and displays of wealth. This is true for lower and middle-class residents, too, not just rich people. Cutting taxes allows you to keep more wealth in your bank account, or spend spend spend.
Out West, folks are more lifestyle-oriented, so accumulation and conspicuous consumption of wealth isn't so much of a goal for them.
Second, wanting less regulation of businesses by the government is most popular in several areas, although not in the Mid-Atlantic, who are the most averse to deregulation, along with the Plains.
It is New Englanders, Southerners, and Mountain and Pacific citizens who are the most on board with less regulation. In 2006, 52% nationally wanted less regulation, but it was 5 points higher in these regions, and 20 points higher in New England. Back through the mid-'80s, it has been New England and the Mountain regions that have consistently been more in favor of deregulation. Those two regions are roughly the eastern and western centers of the libertarian spirit.
Third, believing that America does not benefit from belonging to NAFTA is most common in the eastern Midwest (OH, MI, IN, IL, WI) and southern Appalachia (KY, TN, AL, MI). In 2014, 26% of the country as a whole hated NAFTA, but this was 10 points higher in these two regions where there is still a solid manufacturing sector providing good-paying jobs -- especially in the auto industry. Residents here don't want these jobs to get sucked out to a country where labor costs are lower, which is a given under these corporate globalist trade deals.
(Nationally, 27% think NAFTA benefits America, and 47% are neutral, among those with an opinion.)
Interestingly, there's another base of anti-NAFTA sentiment among West Coasters -- but only those who were raised there. They're not as bitterly against NAFTA as the industrial center back East, but more so than the rest of the nation. West Coast residents who were born outside the region, whether elsewhere in America or foreigners, felt the opposite -- noticeably more in favor of NAFTA.
Native West Coasters must remember when all sorts of things were still made locally, whereas the transplants have flocked out West in order to pan for latter-day gold in the white-collar service sector, and aren't so concerned for the native citizens' well-being.
Support for NAFTA is highest in the Plains, both Upper and Lower. Their workers, too, are getting killed by the deal and accompanying immigration, for example the replacement of Americans with Mexicans in the Iowa meatpacking industry. But we are talking about the Cuck Belt here, so it's not surprising. It's no different from the Plains wanting to take in refugees (Upper) and Mexicans (Lower), despite mounting experience with their massive downside and minimal upside.
If the Trump movement, and Trump himself, can emphasize each of these topics in the regions where they resonate most, recent blue states can go red-for-Trump. Kill NAFTA -- Michigan and Ohio, native West Coasters. Lower taxes, more personal spending money -- Philly suburbs, New Jersey. Government shouldn't regulate so many trivial business matters for no reason, while still re-instating necessary regulations like Glass-Steagall -- California, Oregon, New Hampshire.
GSS variables: tax, lessreg, nafta2a, region, reg16, year