In the visual display of information, one of the most basic yet unappreciated choices that designers make is the color and lighting scheme — mostly dark, mostly light, or a mixture of both. Using opposite ends of the spectrum allows for a separation of background and foreground, to help the information stand out better for the viewer.
Whether to use light-on-dark or dark-on-light may seem like a matter of taste, but the more I've looked into it, the more it appears that light-on-dark functions better when the goal is to be more actively focused, while dark-on-light works better when passive consumption is the intended use.
Bright colors jump out from a dark background more than dark colors from a bright background, since our visual system has adapted to link less intense light levels with further-away distance of a light source. This helps us to track and manipulate figures when they are bright against a dark background. Dark figures against a bright background strikes us as unnatural, as though they were being harshly back-lit and appearing as stark shadows. It taxes the brain to hunt after figures and move them around when they're dark against a bright background.
If you've ever spent a few hours in front of Microsoft Word, you know that fatiguing feeling of staring into a spotlight, and the text looking more like stencils. And we all know how much we need to squint to make out a black-on-light-gray LCD screen, if it's farther away than arm's reach and below 90-pt font size. The same is true for newsprint, but it's not such a drag there since we're only passively reading it, and close-up, rather than actively composing the articles.
Despite the functional advantage of light-on-dark for the purpose of paying close attention, color schemes are also subject to the whims of fashion, as well as attempts to fuse the active and passive modes of using the technology, in the ever-important quest for convenience and efficiency.
Earlier posts here and here went through some comparisons from the areas of computer office programs and household alarm clocks, both of which have unfortunately drifted toward dark-on-light schemes since sometime in the '90s. It seems to be part of the general reaction against bright colors and high contrast in the visual culture. In the case of word processors, there has also been a shift toward fusing the initial composing stage and the final reading stage of text documents, where the end reader's need for skimming over what looks like a printed page has won out over the writer's need for a less fatiguing scheme during the far longer composition process.
Those examples came from electronic domains. Is it simply a matter of medium — light sources that are bright vs. dark — and not the basic color scheme itself? No: the settings on camera bodies and lenses have come in light-on-dark schemes for 40-odd years now, and their colors are made in hard materials rather than emitted light.
The reason for their widespread adoption on cameras is the same as it has been in other areas where light-on-dark is standard — the photographer actively manipulates the controls and pays close attention to their readings, to make sure everything goes according to plan. Under- or over-exposure — an image that is too dark or too bright — could result from neglecting to properly set and check the settings for film speed, shutter speed, and aperture size. Bright colors on a black background make inspection easier and faster, especially if you're changing them from one shot to the next.
Some older cameras did feature black-on-light-gray schemes, although that may have been due to a still-developing understanding of the visual principles, an immature state of the art at the construction stage, or not offending Midcentury values about what machines ought to look like. Here is an early example that shows how much more difficult it is to read the settings at a glance when the scheme is dark-on-light. You can see the markings all right, but not so much what they say.
By around 1980, the light-on-dark scheme had become the standard, even on cameras whose product branding was black-on-light-gray. Below is the Canon AE-1 Program, which has that black-and-chrome style that was popular in the '70s, and whose non-functional text is set against a light background — black text for the brand name, and unreadable light green text for "Program" in the model name on the front (not shown). The text on the main settings, however, is light-on-dark. So, when opposing color schemes were chosen for different parts of the same camera, light-on-dark won out where active manipulation and close attention were needed.
Sadly, as elsewhere in today's visual culture, new cameras are trying to shift the color scheme toward monochrome or dark-on-light, despite the greater difficulty of use. Black-on-light-gray LCD screens are now common, whereas light displays from the '80s were bright red against black, for example when the viewfinder displayed the aperture and/or shutter speed settings.
Navigating the endless menus on digital cameras has not gotten that bad yet — for point-and-shoot models, it's more like the white-on-blue scheme of word processors from circa 1990, while SLR models may even have white-on-black menus. Still, things are heading in the direction of the LCD look, not toward bright text against a black background.
As for settings carved onto the body itself, the SLRs are still good at using white text on black bodies. But compact cameras come almost exclusively in silver — just like all technology these days — so that their scheme is dark-on-light. This is clearly due to the fashion for Space Age silver-based schemes. Back in the '80s, when chiaroscuro was popular, compact cameras came in black bodies with white text.
Once the social-cultural cycle leaves its cocooning phase and becomes more outgoing, exciting color schemes will come back into fashion, so don't count on the ultimate disappearance of light-on-dark schemes for cameras, or anything else. In the meantime, it's worth studying and discussing what functional effects these opposing color schemes have across various uses of some piece of technology, and not just leave it all up to fashion.
somewhat off-topic, but do you think digital photography is a cocooning phenomenon?
ReplyDeleteMy mom kept her sewing machine from the 80s, got the pedal fixed and passed it on to my wife and me, here's a pic of a similar model. Ya dig?
ReplyDeletehttps://www.hammockforums.net/gallery/files/5/4/2/5/2010-12-03_15.49.40_original.jpg
From memory I had the sense that the black background, white text theme for electronic devices including cameras pushed well into the 90's. A quick search seems to confirm this. Maybe the mid to late 90's and onwards made the shift to the contemporary light background, dark text modus operandi?
ReplyDeleteConsider - circa 1995 the Sega Saturn was pitted against video game newcomer Sony's Playstation. The Saturn had the black colored scheme, whereas the Playstation was light grey with black text.
Of course subsequent Sony Playstation consoles have been black.
Video game systems (or consoles) have gotten darker coloring as the average gamer has gotten progressively older. It's also branding; Nintendo has always avoided black as part of their family friendly image while Sega rather self consciously made their stuff black as a contrast to Nintendo. Sony and Microsoft have copied Sega's gimmick. Now that Nintendo's days as a console creator are apparently numbered I wonder if anyone else will make a non black console.
ReplyDeleteAlso, weren't Stereos and TVs more likely to be silver/chrome and/or wood paneled back in the 70's and 80's? It seems like the vast majority of TVs and Stereos have been black since about 1992.
It's not so much whether black is a prominent color, but whether it is the background for lighter figures (text, shapes, etc.). You're not looking at the video game controller while playing a game, nor at the console, so video games are neither here nor there.
ReplyDeleteReceivers from the '70s were some of the strongest examples of light-on-dark design. The case might have been silver or wood, but where there was figure and background, the numbers, pointers, etc., were bright neon colors against a black background. I've been meaning to do a post just on 1970s receivers and the light-on-dark look.