If you've got even one nerd that shows up in your Facebook feed, you learned today that a trailer came out for the new Star Wars movie. I've already explained that the new movies are cosplay fanfiction, that the release of trailers for them is a new form of serial drama, and that the nerd obsession with butt-kicking babe characters is a form of latent transgender fantasy.
The trailer for Rogue One proves that all three key aspects of the sequels are going to infect the two anthology movies. Rather than being a quirk of the first director, they represent Disney knowing exactly what kind of content-chow the nerd audiences want, and supplying them shamelessly.
What's new to observe with the release of this trailer is just how forgotten The Force Awakens has become, not even three months after its release, and even among its hardcore nerd following. Facebook was filled with spazzy Star Wars shit for a few weeks when the new movie came out, but then... nothing. No quoting favorite lines -- evidently the dialog was forgettable. No references to favorite scenes -- evidently all visuals were forgettable. And no gushing over favorite plot points or themes -- evidently the entire narrative was forgettable.
The very same week that the DVD is released, there's already a BRAND NEW TRAILER for the lame anthology movie out later this year. No time off at all, just swill the content for The Force Awakens, and by the time it works itself out into a large belch, your gut is ready for another swill, this time from Rogue One. And by the time you belch that one out, there will be another of the sequels, belch, another anthology, belch, and finally another sequel, belch, and then all will be forgotten. Onto the next year-after-year geekout for some other nerd goldmine franchise.
I figured the nerds would pick apart the plot of The Force Awakens like they did Phantom Menace, pro or con, begin imitating characters either lovingly or mockingly ("Meesa hungry, meesa gonna make hot pocket and ramen noodle again for breakfast!"), and otherwise get familiar with it. But they've already flushed it all out of their system, to make room for their obsessing and spazzing over Rogue One.
Like I said, the real drama now takes place across the trailers -- one prolonged masturbatory anticipation, brief climax when it's out in theaters, and hardly any resting period before the next obsessive anticipation. Nerds don't want to enjoy the actual experience, they want to geek out over forecasting what it might be like (reminds me of how they behave in another domain of life).
Sadly, it's not only the hardcore nerds who are showing this addiction treadmill response to the new Star Wars movies. These days the whole movie-going audience is full of junkies in search of another quick fix before feeling empty by the time they get home. It'll be a miracle if anyone still feels attached to today's movies in just five years, let alone the rest of their lives.