Earlier we saw the empty and jarring results of the cosplay fanfic approach to making music videos in "Fancy" by Iggy Azalea, where a character from the original movie Clueless is aped by a singer whose persona is the exact opposite.
Now there's the video for "Bad Blood" by Taylor Swift. It mimics Mission Impossible, Charlie's Angels, The Matrix, The Fifth Element, Tron (the Daft Punk one), Sin City, and pretty much anything else that the director got a boner to over the past 20 years.
Does Taylor Swift's persona lend itself to a femme fatale / film noir role? Of course not: she's an awkward virgin who only "dates" high-profile fags. Nothing seductive or man-eating about that. Ditto for the other girls and women, who are self-consciously striking poses like cosplay attendees at a nerd convention.
Does anything in the song's lyrics lend itself to an over-the-top apocalyptic spectacle? Nope: it's about some gay little tiff that she and some other frenemy have gotten into. Only to middle schoolers is that the end of the world as we know it.
Since no one wants to do anything cool and new anymore, we can expect to see more of this approach -- throwing together a bunch of references and allusions to pop culture that the audience has already masturbated to. Only now they get to masturbate to it in an unexpected setting -- a Taylor Swift video, a Family Guy episode, a new Star Wars movie, etc.
Rather than add to the variety of things you enjoy, the point here is to multiply and maximize the masturbatory value of the things you already like -- to obsess over them, over and over again.
Pop culture is quickly becoming one great big breath of stale air.