Disney World's Brutalist and primitive futurist origins

Although discussion of Brutalist architecture in America, where it was born, focuses only on its more elevated settings -- civic buildings, libraries, universities, research labs, and so on -- it was just as widespread of a style in suburban office buildings and malls. Before getting there, though, let's take a quick look at another mass-market, working and middle-class, all-American, consumer-driven setting, to establish how popular and populist it was -- not at all an elitist style reserved for ivory tower eggheads.

Disney World itself was founded on Brutalism in 1971, in the form of the Contemporary Resort, which was offered along with the Polynesian Village Resort in order to hit both the primitive and futuristic themes that define American cultural identity. Notice the continuation of the Midcentury tiki / Googie theme of Polynesia in particular to stand in for "New World primitive" as opposed to various Old World primitive environments.

And yet, even the Contemporary has a pyramid-esque shape -- albeit stepped only side-to-side, not also front-to-back like the later Luxor in Vegas -- to evoke New World ancient civilizations like the Maya. This continued another enduring theme in American culture, using the Maya instead of Rome or Athens to represent the RETVRN to ancient times. The gigantic mosaic inside the Contemporary also depicts New World native cultures, to reinforce the combined theme of "ancient and futuristic, entirely within the New World".

These were the only two places to stay, and set the tone for the entire amusement park. For extensive picture galleries, along with verbal histories that you can skip if you just want the overall impression, see here and here for what it was like during its New Deal utopian heyday (and here for how it has evolved since then). Then there's this old promo, which showcases both resorts until the 4-minute mark, and this old home movie from the same time.

There are shots of the exterior, interior atrium, leisure spaces, the Midcentury Modern rooms, and the Top of the World Lounge -- we'd usually associate being on top of the world with an unstable equilibrium, a delicate balance, not a place for a carefree lounge. But this was the Midcentury American utopia, so nothing sounded more natural than lounging around at the summit of existence. Just like the SkyCity restaurant, calmly revolving at 500 feet up the Space Needle tower in Seattle, built less than a decade earlier.

Much of the finer details of the original Contemporary atmosphere have been steadily adulterated during the neoliberal era, but we cannot judge Brutalism for what it was corrupted into later -- only by what it was.

If you never got to experience such a place during the good ol' days, including those that kept going even during the neoliberal era, nothing can prepare you for it. The warm color palette, the plush carpeting, the simple-not-busy geometric lines and arrangements of elements, the dark cozy intimate lighting, the lush vegetation and water elements, not to mention the futuristic atmosphere -- nothing could make us feel so welcomed, integrated, and belonging to a singular utopian American culture.

Notwithstanding the mixture of primitive and futuristic within the Contemporary, and the park as a whole with the Polynesian as well, it was the monorail transportation system, that decisively tilted the balance in favor of the futuristic and Brutalist theme. Its concrete supports, sleek cars with streamline profiles, dark tinted glass windows, with simple bands of warm colors on the shell to make this futuristic mode of transport feel lively and exciting rather than cold and utilitarian.

Integrating the monorail system so that it traveled right into the main concourse / atrium of the resort, only heightened the futuristic feel -- who ever saw a train pull right up to the base of your residence, so you don't have to hike, hop a cab, or drive to the station? It was not merely a matter of convenience and efficiency -- it proclaimed that this is a utopia, where there are no trade-offs from a single rail system having to service a wide network of residential areas. Everybody was staying at the Contemporary compound, so there was no need to build a station between it and dozens of other neighborhoods, towns, and cities. The resort was so removed from competing residential sites that the public transit could almost pull right up to your front door!

Nobody among the blinkered Bauhaus blackpillers could've dreamed up such a visionary utopian thing.

In fact, the Contemporary was designed by prolific architect Welton Becket, who was at the time participating in the Brutalist movement (Xerox Tower and the Gulf Life Tower, just a few years earlier). It was only natural for Disney World's inspiring foundational resort to be built at monumental scale, out of concrete, shaped as though it were a single large sculpture, casting an imposing and sublime presence from the outside, while filling the interior with a warm, lush, sophisticated, and dynamic atmosphere.

This was standard practice for Brutalism, and all complaints about how cold and alienating it is come from people who have never explored the interior of these buildings that are austere fortresses on the outside, but soothing and even sultry social happening-spaces on the inside. Perhaps they are not quite so seductive nowadays, after decades of neglect and outright desecration, but then it's your responsibility to see what it was actually like when it was created.

Haters of Brutalism never show the "before" pictures or the interior pictures, because that would blow up their arguments for why these structures must be demolished and replaced with fishbowl flex-spaces instead (barf-o-rama). That's why I linked to those other sites with extensive galleries -- to set the record incontrovertibly straight.

Steadily over the course of the neoliberal era, Disney World has headed toward making every attraction, resort, etc., a branding opportunity for pop culture figures. But Disneyland and Disney World, when they were under Walt Disney's New Deal vision, hardly included Disney characters or other characters from outside the park at all, only as an afterthought.

These parks were built to celebrate America's past, present, and future as a unique and special civilization and culture, and the rides and resorts reflected that purpose. Be sure to watch the entire promo video linked earlier, "The Magic of Walt Disney World" from the early '70s, to see what all it encompassed -- and what it did not include even remotely.

There is nothing more all-American than Disney World, and the fact that a Brutalist style was chosen for its foundational resort reflects the sense of marvel and wonder that Americans felt in the presence of buildings in that style. It was not an unwanted oppressive style foisted on them by PhD's -- it was a style that resonated with their desire for a monumental expression of the utopian zeitgeist of the Midcentury, as the American Empire had reached its all-time peak, or perhaps plateau.

And they did not have to travel to Ivy League campuses to enjoy it -- it was built for them in their own neighborhoods, and at affordable mass-market tourist destinations. There was nothing stuffy or elitist about it -- it was enshrined at literal Disney World!