tag:blogger.com,1999:blog-19346366.post8488656121971644961..comments2024-03-28T21:56:51.675-04:00Comments on Face to Face: Were beer ads always this doofusy?agnostichttp://www.blogger.com/profile/12967177967469961883noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-19346366.post-60425478619909071902010-02-10T15:46:06.630-05:002010-02-10T15:46:06.630-05:00"Idiocracy," anybody??"Idiocracy," anybody??Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-19346366.post-71524201718540518112010-02-10T07:34:15.768-05:002010-02-10T07:34:15.768-05:00Tecate beer runs a commercial on ESPN 2's Frid...Tecate beer runs a commercial on ESPN 2's Friday Night Fights that's entirely in Spanish. I suppose that using a commercial which a show's viewers don't understand - but which makes it clear that Tecate is being advertised - is a form of irony, sophisticated irony to be sure. On the other hand, Friday Night Fights almost certainly has a very large Hispanic viewership, and the ad might just be aimed at them without any irony.<br /><br />PeterAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-19346366.post-51608699882433787722010-02-10T00:07:42.856-05:002010-02-10T00:07:42.856-05:00How "ironic" you should bring this up--t...How "ironic" you should bring this up--the beer commercial. Every so often I tell my mother that beer commercials are so pathetic nowadays and how back in the day they were good. Your provided examples prove it. The only beer commercials that borderlined on silliness were the Spuds Mackenzie ones, but I remember those vividly and don't recall blatant irony in them. <br /><br />Nowadays there are so many commercials that reek of irony I lunge for the remote. Geico Car Insurance and Ocean Spray (bog boys) are two of the worst offenders.TheGheyOraclehttps://www.blogger.com/profile/07382998268821195714noreply@blogger.comtag:blogger.com,1999:blog-19346366.post-22567116807676401452010-02-09T21:49:04.860-05:002010-02-09T21:49:04.860-05:00Samuel Adams has been progressing away from less i...Samuel Adams has been progressing away from less ironic on the advertising continuum. Their earliest TV commercials I can remember had a smartass guy dressed up like the great American patriot namesake but the current ones with Jim Koch at least focus on the flavor of the beer. Maybe beer snobbery is good to the extent it rejects ironic advertising, although it has annoying facets of its own.Jokah Macphersonhttps://www.blogger.com/profile/04185675633464395897noreply@blogger.com